1.
We wear T-Shirts.
Blackbird is a startup and will always be run as a startup. Our style, our office, our events and our communications relate to the founders weback.
2.
We are true believers in founders.
Founders come first, they are our reason for being. We work for our founders, they don’t work forus.
3.
We believe in love at first sight.
We make high conviction decisions after careful research and debate, but also trust our instincts built up over years of patternmatching.
4.
We think in decades not days.
We invest for the long term. Building iconic businesses takes the best part of a decade or longer. We don’t plan for exits.
5.
We are comfortable with the misunderstood.
We don’t need to know all the answers to make an investment decision. We’ll look to maximise the upside, rather than minimise the risks.
6.
We will make our kids proud.
Everything we do, we do with integrity, in a way that we’d be happy to tell our kids about.